1986
1989-1991
1991-2001
2001-
|
Prime Television
AMV Prime Television (Victoria)
RVN2 Wagga Wagga began on 19 June 1964, while AMV4 Albury began on the 7 September later that year.
By the early seventies many stand alone regional stations were in financial
difficulties due to high programming costs outstripping advertising revenue. RVN2 and AMV4 merged in 1971 to form the Riverina and North East Victoria Television Service Pty Ltd, known as RVN/AMV. However it wasn't until 1976 that RVN2 began taking over the transmission of AMV4 from the Wagga studios. Relays included Channel 11 in Wagga and 6 in Young.
In 1983 RVN/AMV was faced with the problem of New South Wales and Victoria ending daylight saving at different times. For three weeks the RVN output was recorded and played to AMV on a 1 hour delay. Until their de-merger RVN/AMV was unique in often playing different programmes on RVN to those playing on AMV, especially, news programmes (AMV taking Melbourne broadcasts, RVN from Sydney) and sport (RVN showing Rugby League, AMV showing Australian Rules).
In 1986 RVN/AMV and Midstate 6,8,9 (Dubbo, Orange and Griffith) in NSW merged to form 'The Prime Network'. The name changed to Prime Television in 1988, and work began on the new studios in Canberra and Wollongong in readyness for aggregation.
AMV finally de-merged from RVN in December 1989, to become the hub of Prime Television in the Victorian aggregated market. RVN2 Wagga Wagga joint up with the aggregated Prime Television in NSW to become CBN2.
When Victoria was aggregated in 1992 Prime became the affiliate of the Seven Network.
From 1991 to 1996, Prime's idents were versions of Channel Seven's, and the slogan was 'Your Local Station'. But from 1996 Prime started making their own idents showing local scenes and people. The slogan changed to 'This is where we live'.
In 1996, Prime bought a licence to broadcast in Mildura, which had not been aggregated, and on the 1 July 1997 Prime began broadcasting.
On 11 Feburary 2001, Prime adopted a new logo, and used the name '7onPrime' when referring to programmes from the Seven Network. |
